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Advertising to Consumers May Raise Drug Prices
Advertising trade volume down by 25%

KARACHI: Record fall of 25 per cent has been recorded in the volume of advertising industry due to continued political and economic instability in the country. Masood Hashmi, a well-known figure of advertising industry, told Geo News that the volume of advertising during the period of July-February fell by 25 per cent due to the recent political instability and judiciary crisis in the country whereas the advertising volume was Rs23 billion in the previous financial year. He said that due to instability, people’s spending and overall sale become lower which affects the advertising industry.
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