Can’t find a buyer? Then prepare for the hard sell
Can’t find a buyer? Then prepare for the hard sell
De-clutter, depersonalise and disinfect — follow this three-step programme and
you will find a buyer for your home. Lately, however, this age-old adage has
been called into question. While it may still be essential to put on the
Marigolds and scrub, wiping away all traces of your existence may be a
mistake. Instead you need to convey an idealised version of that existence.
If you need a guide to the image you should present, study the pictures in
the Boden, White Company and other catalogues with their scenes of elegant,
yet wholesome socialising in well-lit and accessorised domestic settings.
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