LA: Welcome back to fashion [Sander left her own label in 2004, after an
acrimonious split with the Prada Group, which had bought the rights to her
name]. Why did you choose to do a high street collaboration for your return?
JS: I have always been fascinated by the original concept of high street
fashion; by the idea of offering attractive, clean-cut clothes to everyone.
When I started my own company, I dreamt of seducing women with a style of
grown-up beauty; smart, unfrivolous cutting; comfortable quality, and a
dynamic look. I am still on that mission, and I feel that there is a strong
desire on the new worldwide market for clothes of my liking. If you want to
make a real difference in the future of fashion, it makes a lot of sense, to
engage in a company that has the power to reach people on a global scale.
» full story
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